Get Connected – Successful implementation means real results

The Rix Centre team are drawing to the end of what’s been a fantastic research project to really examine, in partnership with six national care organisations, the implementation of Multimedia Advocacy . The project, which started in November 2012, was facilitated by a Get Connected grant from the Social Care Institute for Excellence (SCIE). The aim of the implementation was to use the Multimedia Advocacy (MMA) approach within existing Person Centred Planning practices in the participating care organisations. The project provided the opportunity for the organisations involved to meet up, share and compare their experiences and evaluate the lessons that had been learned.

The Rix Centre led this process of critical reflection as part of their research input to the project. The organisations that took part in the project included: Choice Support, RCHL, Robert Owen Communities, Vocal Advocacy, CEDA and You Trust. The project saw 28 trainees, working with the same number of service users, complete the Multimedia Advocacy course. A blended learning ‘Train the Trainers’ course was developed and delivered to 12 care professionals and one service user, who are now responsible for rolling out Multimedia Advocacy in their organisations.

I find that using multimedia creates really tangible ways to get the message across, especially for those with complex communication.Through the multimedia advocacy work with my service user, I connected with Barry in a way that I had not been able to before….He was empowered to make a plan to bring real changes in his life.

Our research found that the MMA approach really can be successfully implemented within organisations and as a result can bring about significant and fundamental positive changes to the way staff think and work and can empower the people they work with in concrete ways. Ten key recommendations came out of this work that we hope will help more organisations embed the use of MMA approach within their services. A full account of the project, along with the key recommendations and video case studies, can be found on the Multimedia Advocacy website.